Best of

The best niacinamide serums

Niacinamide is the rare ingredient that suits almost everyone: it calms redness, controls oil, fades post-blemish marks and strengthens your barrier, and it costs very little. The catch is that the shelf is crowded and the formulas are more different than the labels suggest.

Here are the ones worth your money, sorted by who each is actually for. Nothing here is sponsored, and prices route to whichever store ships to you.

Picked on strength, formula quality and value, not on who paid. If you want the science first, read the full niacinamide guide. Read the guide →
1
Anua Niacinamide 10% + TXA 4%
Best all-rounder
Anua Niacinamide 10% + TXA 4%
Pairs a proper 10% niacinamide dose with tranexamic acid, so it works on oil and post-blemish dark marks in one bottle. Lightweight, fragrance-free and gentle enough for daily use. The one to reach for if uneven tone bothers you as much as shine.
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2
The Ordinary Niacinamide 10% + Zinc 1%
Best budget
The Ordinary Niacinamide 10% + Zinc 1%
The famous cheap one, and deservedly so: a solid 10% niacinamide with zinc for oil control, for the price of a couple of coffees. Slightly draggy texture, best for oily and combination skin. If you're testing whether niacinamide suits you at all, start here.
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3
COSRX The Niacinamide 15 Serum
Best high-strength
COSRX The Niacinamide 15 Serum
A stronger 15% for resilient, oily skin that wants maximum oil regulation and pore-blurring. Likely too much for sensitive skin, but a workhorse if your barrier can take it. A little goes a long way.
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4
The INKEY List Niacinamide
Best for sensitive skin
The INKEY List Niacinamide
Simple, affordable and low-drama: a clean niacinamide serum with nothing extra to react to, which makes it a safe first step for nervous or easily-irritated skin. Does the core job without any fuss.
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5
Biodance Vita Niacinamide
Best newcomer
Biodance Vita Niacinamide
A brightening-leaning niacinamide from the brand behind the viral collagen masks. Hydrating, pleasant to use and aimed at glow as much as oil control. Worth a look if you want niacinamide that feels a little more like a treat.
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